Resources
The Real Deal
Verification tech for the cutting-edge advertiser. Learn more about our methodology, use cases, tutorials, and more.
Real people who know real people.
We start with a full version of the RainBarrel Audience Graph for the USA and Canada, with privacy compliant, consented, location-based mobile device data.
From there, we apply our common sense process and data science problem-solving to establish real people in the graph, for real impressions.
How do we include a real person?
Real people...
Move around the world in real time, with real distinctive patterns. We eliminate devices that never move, or have a single location data point.
Are unique. We eliminate devices with the same data as other devices.
Don’t defy the laws of physics. We remove any devices that move through space and time faster than commercial air travel, or any other technology that would make this possible.
Move in patterns that reflect normal human behaviour. We remove any devices that don’t gravitate to a recurring location.
Use more than one device in a day. We take into account other household devices that may appear with a real person.
That’s just the beginning. After this primary screening, we use other data science algorithms to work through more subtle signals in the data to further refine the list to real people.
The result is an anonymized, Real Impression audience, ready to use in your campaigns.
Coming Soon!
AI-Based Pattern Detection
To further identify potential bots and outliers that common sense data science doesn’t see.
Coming in Q3 2025 (subject to change).
Want to know more about the RainBarrel Audience Graph that makes Real Impression possible?
Real Impression in DV360
Check out this step by step guide on adding Real Impression to a Campaign in DV360, courtesy of our partners at RainBarrel.
Real Impression in Meta
Need help finding Real Impression in Meta? Get in touch with us for activation, and see this tutorial from our partners at RainBarrel.
Privacy and Compliance
Interested in learning more about the Privacy and Compliance Policies of Real Impression? See our Privacy Policy and Terms of Service.
FAQ
What are the audience names on each platform?
DV360
- LiveRamp Data Store > RainBarrel > Real Impression > Verified Devices > United States (USA) > Reach Real People V02 (REAL003)
- LiveRamp Data Store > RainBarrel > Real Impression > Verified Devices > Canada (CAN) > Reach Real People V02 (REAL004)
The Trade Desk
- RainBarrel > Real Impression > Verified Devices > United States (USA) > Reach Real People V02 (REAL003)
- RainBarrel > Real Impression > Verified Devices > Canada (CAN) > Reach Real People V02 (REAL004)
StackAdapt
- RainBarrel > Real Impression > Verified Devices > United States (USA) > Reach Real People V02 (REAL003)
- RainBarrel > Real Impression > Verified Devices > Canada (CAN) > Reach Real People V02 (REAL004)
Please contact us if you are looking to use Real Impression in a platform not listed.
How much does it cost?
Please see our Pricing page.
What countries are available?
United States and Canada.
How do I find Real Impression in DV360?
1. In your line item settings, navigate to “ADD TARGETING” and select “Audience lists”.
2. Next, under “First- and third-party audiences” select “ADD”.
3. Then, select the drop down under “Audience type” and select “Third-Party”.
4. From here, you can search for “real impression” to find the audiences.
5. Lastly, select the Real Impression audience you want and select “Apply” to add it to your line item
What if I’m already targeting an audience in my line item or insertion order?
Please add a Real Impression audience with an AND condition to filter for devices that both meet your targeting requirements and utilize real Impression.
How do I use Real Impression on my social campaigns?
To get started with Meta, LinkedIn, Reddit, TikTok or other social platforms, please Contact Us
My campaign isn’t delivering with Real Impression, how can I fix this?
Ensure your targeting parameters aren’t too granular. For example, if you are using radius geotargeting try changing it to the city level.
We also recommend increasing the CPM bid to help improve delivery.