Case Studies
Positive Returns by Default—Reclaiming 15% of Social Spend Before It’s Gone
In social media advertising, a tool that costs less than the money it rescues is not an “add-on”—it is a strategic requirement. Because Walled Gardens like Meta and TikTok do not issue retroactive refunds for invalid traffic (IVT), once your budget is spent on a fake account or a bot, it is gone forever.
The Hard Deadline—Why Post-Campaign Refunds Can’t Save a Stalled Campaign
For industries with a hard expiration date—such as political campaigns, product launches, or “Black Friday” events—standard fraud protection is fundamentally broken. If a candidate loses an election on Tuesday, or a retailer misses their Cyber Monday targets, a “post-spend refund” from a DSP 90 days later is worthless.
Cash Now, Not Refunds Later—Securing Up to $180,000 Annually in Upfront CTV Media Savings
In the Connected TV (CTV) ecosystem, advertisers pay a premium for “big screen” engagement. However, high CPMs make CTV a primary target for sophisticated invalid traffic (IVT), such as SSAI spoofing and device ID manipulation.
Driving Real Engagement and Conversions for QuadReal’s IMMIX Development with Real Impression
QuadReal, a leading real estate company, sought to drive leads for their new IMMIX development in Toronto. They understood the importance of digital advertising but recognized the potential for inefficient spend if their campaigns weren’t reaching genuine, interested prospects.