Know when an ad is served, it’s a real impression to a real person.
22%
Source: Juniper Research
Make Every Ad Count
Real Impression ensures your ads are seen by real humans. Safeguard your advertising campaigns with verification technology to help your ads work smarter, with budget spent on real people.
Get the benefit of Real Impression on all your campaigns:
STEP 1:
Plan and execute your digital campaigns as usual with Real Impression activated.
STEP 2:
Find Real Impression on Programmatic, CTV and Social.
Programmatic
This is as simple as searching for Real Impression in The Trade Desk, DV360, and other DSPs.
CTV
Search for Real Impression in The Trade Desk, DV360, and other CTV buying platforms.
Social
Contact us to activate self-serve use on social platforms including Meta, TikTok, Snapchat, and the other majors.
STEP 3:
That’s it.
No tagging, engineering, or analytics required. Compatible with existing elements of your regular campaigns, activate Real Impression the same as an audience. All real impressions, all real results.
Scale
950 M
connected devices in the United States
66 M
connected devices in Canada
18 M
bots detected
650 M
Real Impression US on The Trade Desk
Verification Made Simple
We start with a full version of the RainBarrel Audience Graph for the USA and Canada, with privacy compliant, consented, location-based mobile device data.
From there, we apply our common sense process and data science problem-solving to establish real people in the graph, for real impressions.
How do we include a real person?
Real people...
Move around the world in real time, with real distinctive patterns. We eliminate devices that never move, or have a single location data point.
Are unique. We eliminate devices with the same data as other devices.
Don’t defy the laws of physics. We remove any devices that move through space and time faster than commercial air travel, or any other technology that would make this possible.
Move in patterns that reflect normal human behaviour. We remove any devices that don’t gravitate to a recurring location.
Use more than one device in a day. We take into account other household devices that may appear with a real person.
That’s just the beginning. After this primary screening, we use other data science algorithms to work through more subtle signals in the data to further refine the list to real people.
The result is an anonymized, Real Impression audience, ready to use in your campaigns.
– LoKnow
Start reaching real people.
Test it yourself today on CTV or Programmatic in TradeDesk in DV360 by searching for “Real Impression” in your 3P Audience List
or